Polymarket Partners With Kaito to Launch New Attention Markets
Polymarket has teamed up with Kaito to introduce an attention market feature, enabling users to wager on evolving online discourse and sentiment. The collaboration, reported by Forbes on February 10, leverages data from major social platforms—X, TikTok, Instagram, and YouTube—to quantify shifting trends. Kaito CEO Yu Hu emphasized the feature's role in tracking digital mindshare.
Dozens of attention market products are slated for release in early March, with Polymarket's crypto head Thibault projecting expansion to thousands of markets by year-end. Kaito will integrate the feature into its Core offering while developing a dedicated platform for broader market coverage.